Implementing E-Commerce
The key tool for delivering e-commerce services is the business website. This must be specified, designed, hosted and maintained.
Specification
The website specification should clearly identify what the site is trying to achieve and how its various components will contribute to this. An understanding of the intended user audience is required for both technical and marketing purposes.
Domain name
Domain names are an enormous help in the branding of a business. Your domain name should be easy to remember, spell, and should show what your business is all about. If not, then potential customers will surf elsewhere and possibly find your competition.
Website hosting
If you purchase your own domain name you can either host your own website or have an internet service provider (ISP) host it on your behalf. If you choose to host the website yourself, you will require a fast internet connection and a suitable PC. However, ISP hosting is relatively cheap and straightforward.
Connectivity and bandwidth
The type of internet connectivity and the available bandwidth will be an important consideration, irrespective of which hosting solution is selected. There are several methods you can use to connect to the internet. Your choice may be influenced by a number of factors, including:
- your budget
- your geographical location
- the speed of connection required
Your choice of the actual type of connection will probably be between:
- telephone line
- ISDN
- broadband
- wireless broadband
Software options
An important early decision to consider is whether to use a "shop" package or build the software from scratch. Shop packages allow you to configure product information and the look and feel of the shop. However, they can provide limited opportunities for tailoring them to your back office processes.
Alternatively you can get a third party to build the software for you, or develop it yourself.