Rich Media
It's a global marketplace, and companies are having to work harder and harder to stand out from the competition. Some have come up with ingenious solutions that take advantage of the multimedia capabilities of broadband to make a real impact on their customers.
For instance, it's possible to find hotels, holiday properties, new housing developments and even railways whose websites offer prospective customers a vivid impression of the experience that awaits them by means of 360-degree views, virtual walk-throughs and other enhanced content.
Organisations in a range of industry areas now rely on pictures, sound, animations and video clips to show the outside world what they are up to. This adds an extra dimension to the customer experience.