Publicising Your Website
It's one thing to create a good website, but quite another to get people to visit it. Even if your website is the most sophisticated and attractive in the world, it will bring you no benefit if no one sees it.
Fortunately, there is a great deal you can do to encourage visitors. First of all, you should explore the ways in which you can ensure your site is featured prominently by the main search engines. There is a whole suite of techniques available, known collectively as "search engine optimisation".
You also need to publicise your website as much as possible to your existing customer base. If your business is mainly local, then there are all kinds of opportunities to increase exposure, for example by featuring your website address on your company's vehicles.
You also need to think about how to make your website as interesting as possible so that people will want to come back to it. This could mean expanding the range of information provided to cover not just you and your products but also, for example, the industry and industry issues.